In an effort help raise awareness for breast cancer and the research to cure it, the Madison College women's basketball team is excited to announce they will be hosting a Play4Kay game on February 15 against the College of DuPage at H. Douglas Redsten Gymnasium, with tip off at 5:30 p.m. In a sign of support, the team, coaches, and Madison College staff will be donning pink shirts and asking for donations to be sent entirely to the Play4Kay campaign. Additionally, anyone wearing pink to the game will receive free admission. Madison College will also recognized all cancer survivors in attendance at halftime of the women's and men's games, with the men starting at approximately 7:30 p.m.

The Kay Yow Cancer Fund was created by the late North Carolina State University and Hall of Fame Coach Kay Yow. During her battle with cancer she became inspired to do more and believed that uniting players and coaches around the world to raise money by playing a simple game would aid in cancer research, honor survivors, and serve the underserved. The Kay Yow Cancer Fund is a nonprofit organization committed to raising money for women's cancer research, serving the underserved and uniting others in the fight against cancer. The Play4Kay program has generated over $5.28-million for scientific research and projects assisting the underserved in ALL women's cancers.

Donations will be taken throughout the evening and anyone who donates will be entered into a drawing for a unique "Pink Prize Pack" that will be announced between the 3rd and 4th quarters of the women's game.